Tencent (HKG:0700) takes huge slices of lots of Chinese online markets (social media, online gaming, e-commerce, etc), but earlier this week the company was instead giving out slices of cake. They came from a giant, three-ton cake that looked like a massive QR code, made to celebrate the New Year. Shoppers in one Beijing mall could snap the QR code to download the Tencent news app, and then the 36 square meter cake was given away in chunks. There were 20,000 pieces of cake in total. (Sorry about duplicate images, but Imgur is going insane today).