WhatsApp Business is testing new features to refine business communications.

The platform, with over 200 million monthly active users, plans to introduce options such as “interested/not interested” and “stop/resume.”

This approach resembles the unsubscribe feature found in emails.

This move seeks to address concerns about unwanted business messages, especially in regions where WhatsApp is a primary tool, like India and Brazil.

Currently, users often block or report businesses to avoid unwanted messages.