Reliance Retail has launched Ajio Rush, a quick commerce service that promises delivery within four hours across six major cities in India.

The service uses Reliance’s existing store networks, with designated areas for processing online orders.

Ajio Rush offers a curated selection of over 130,000 products.

According to Dinesh Taluja, chief financial officer of Reliance Retail, transaction values on Ajio Rush are 50% to 60% higher than typical sales.

The company also recorded a lower return rate for items delivered through the platform compared to traditional methods.

For the quarter ending June 30, Reliance Retail reported a net profit of 3,271 crore rupee (US$379.7 million), a 28% increase year-on-year. Gross revenue rose to 84,171 crore rupee (US$9.8 billion), up 11% from the previous year.

Recent Reliance Retail developments