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Posco DX pivots to AI-native strategy with new agent platform
Posco DX is transitioning into an “AI-native” company, showcasing its robotics and physical AI capabilities at the Smart Factory exhibition in Seoul.
The firm introduced Agenty, a new AI workforce platform designed to integrate and manage specialized AI agents across industrial settings.
This shift is backed by a dedicated AI Workforce task force and a broader group-wide strategy. Posco Group Chairman Jang In-hwa outlined a mission-oriented “AX strategy” that focuses on intelligent autonomous manufacturing and new value creation, aiming to achieve top-level work performance through high-tech automation.
🔗 Source: Yonhap
🧠 Food for thought
Implications, context, and why it matters.
What physical AI means for POSCO
- Physical AI means AI that senses its surroundings and acts in the real world by running factory equipment, rather than only analyzing data 1.
- POSCO DX trains these systems without interrupting production by using NVIDIA Omniverse platform’s Isaac Sim, which simulates physical environments with sensors and systems 1.
- One use case targets cranes that unload steel coil products from trailers. POSCO DX built a control model and planned virtual test runs before on-site deployment 1.
- POSCO put results from related automation at Pohang Steelworks at a 3% cut in operation time plus a 2% yield increase for preliminary molten iron treatment 2.
A model for industry upgrades
- POSCO’s plan brings together Information Technology (IT) and Operational Technology (OT) in plant operations, supported by AI and adjacent tools 3.
- POSCO DX created Agenty, an AI workforce platform that connects and runs AI agents under an “AI workforce” approach 4.
- POSCO DX also aims to sell its capabilities beyond the group through IT services and automation engineering, including smart factory solutions for manufacturing, construction, and energy 5.
- POSCO is also turning in-house digital work into revenue while backing frontier technologies such as humanoid robots through POSCO DX and the wider POSCO Group 6.
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