Perplexity AI Inc., known for its AI-driven search products, is discussing a potential funding round.

The company hopes to raise over US$500 million, marking a significant increase from its earlier valuation of US$3 billion this year.

This round could value the San Francisco-based startup at approximately US$9 billion, according to sources close to the matter.

However, these discussions are still in preliminary stages and may change. Perplexity AI has chosen not to comment on the matter.

Prominent investors in Perplexity include SoftBank’s Vision Fund 2, Jeff Bezos, and Nvidia.