Ola Electric sales plunge 51% in first 7 months of 2025

Ola Electric’s sales of electric two-wheelers fell sharply in the first seven months of 2025.

The company sold 131,785 units, down from 270,347 in the same period of 2024, according to Vahan data.

In July 2025, revenue from operations dropped 49.6% to 828 crore rupee (US$94.8 million), with deliveries down to 68,192 units from 125,198 a year earlier.

The company’s share price has declined over 50% year-to-date.

Meanwhile, competitors saw growth. Ather Energy increased sales by 1.5x, Bajaj Auto by 1.9x, and TVS Motor by 1.5x year-on-year.

🔗 Source: YourStory

🧠 Food for thought

1️⃣ Legacy automakers are outpacing EV-only startups in India’s electric two-wheeler market

Ola’s struggles reflect a broader shift where traditional manufacturers are successfully competing against EV-focused companies.

TVS and Bajaj collectively captured 40% of India’s electric two-wheeler market in FY2025, up from 31% in FY2024, demonstrating how legacy players are integrating electric mobility into their core strategies1.

This pattern shows established automakers leveraging their existing dealer networks, manufacturing expertise, and brand recognition to compete effectively against EV startups.

The data reveals that traditional manufacturers like TVS and Bajaj are not just dabbling in electric vehicles—they’re making it a central part of their growth strategy, with Bajaj’s EV penetration jumping from 5.36% in FY2024 to 11.01% in FY20251.

Their success stems from dedicated experience centers, strategic product launches, and the ability to offer wider price ranges to cater to different consumer segments.

2️⃣ Supply chain resilience creates competitive advantages in volatile markets

While competitors face production cuts due to rare earth magnet shortages, Ola’s prior stockpiling strategy demonstrates how supply chain planning can become a competitive differentiator.

Bajaj Auto plans to halve its electric vehicle output and could see a “zero month” of EV production in August, while Ather Energy is reducing production by 8-10% due to the same shortages2.