MUFG Innovation Partners Co., Ltd. (MUIP), the corporate venture capital arm of Mitsubishi UFJ Financial Group (MUFG), has invested in AI marketing firm Auxia Inc. through its third investment partnership fund.

Auxia, founded in June 2022 and based in California, specializes in AI-driven marketing solutions that analyze customer behavior in real time for personalized interactions.

Its platform has been successfully used on Money Canvas, MUFG Bank’s asset-building platform, following proof-of-concept trials.

MUIP plans to expand collaborations with Auxia to enhance marketing strategies for MUFG and its clients.

Since its establishment in 2019, MUIP has managed five funds, accumulating around US$650 million to support global startups and drive innovation.