Mumbai-based professional education firm Imarticus Learning has acquired a 100% stake in MyCaptain, an edtech platform, for 50 crore rupees (around US$6 million).

This acquisition marks Imarticus Learning’s fourth purchase in the past four years.

With this acquisition, the company’s workforce has grown to over 850 employees, including MyCaptain’s team.

MyCaptain focuses on skilling college students, fresh graduates, and early professionals in non-tech careers.

The platform has over 500,000 learners and generated 27 crore rupees (around US$3.2 million) in revenue last year, achieving EBITDA breakeven.

Imarticus Learning plans to scale MyCaptain’s operations fivefold over the next three years, as the firm aims to expand its reach into Tier 2 and Tier 3 cities across India.

🔗 Source: Imarticus Learning

🧠 Food for thought

1️⃣ Edtech consolidation targets India’s underserved small-town markets

Imarticus Learning’s acquisition of MyCaptain represents a growing trend of strategic consolidation in India’s edtech sector, specifically targeting tier 2 and 3 cities.

This acquisition, Imarticus’ fourth in four years, follows a pattern where established players acquire smaller, specialized platforms to access untapped markets, as seen with their previous acquisitions of Hero Mindmine, StratOnBoard, and Eckovation 1.

MyCaptain’s strong presence in smaller cities (60% of customers from tier 2 and 3 cities) provides Imarticus immediate access to a market contributing approximately 40% to India’s national GDP 2.

The timing is strategic as these smaller urban centers are experiencing 30% annual growth in internet penetration, creating fertile ground for digital education services 2.

This acquisition addresses a documented skills gap, as research shows engineering graduates from tier 2 and 3 colleges struggle with industry-relevant skills and employment opportunities despite their academic performance 3.

2️⃣ The pivotal shift toward non-tech career training in India

The acquisition highlights a significant pivot in India’s professional education landscape toward creative and non-technical career paths that have traditionally been underserved.