Magicpin, a hyperlocal delivery platform, has launched magicNOW, a service that offers 15-minute food delivery in six cities across India.

MagicNOW was piloted between November 14 and December 15 in Delhi and Bengaluru before expanding to Chennai, Hyderabad, Mumbai, and Pune.

MagicNOW operates within a restricted delivery radius of 1.5 to 2 kilometers and partners directly with restaurants, avoiding the use of dark stores.

During the pilot phase, the service reported completing 75,000 deliveries.