Noise, an Indian-based audio and wearables startup, has expanded into the Gulf Cooperation Council (GCC) region as part of its international growth plans.

This expansion is enabled through a partnership with Dubai-based distribution company Lime Concepts, according to a company statement.

Noise’s products will be available at Virgin Mega Stores, a key lifestyle and electronics retailer in the GCC, marking the first step in its global expansion.

Founded in 2014 by Gaurav and Amit Khatri, Noise started with smartphone accessories before shifting to wearables and audio products like smartwatches, smart rings, and wireless headphones.