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ByteDance promotes Lemon8 amid TikTok’s potential US ban

ByteDance, the parent company of TikTok, is promoting its sister app, Lemon8, as a possible alternative amidst concerns of a TikTok ban.

Sponsored posts on TikTok feature Lemon8, highlighting automatic data transfer and follower integration between the two applications.

Lemon8 aims to merge video content similar to TikTok with photo sharing akin to Instagram.

Although smaller than TikTok, Lemon8 has reported over 1 million daily active users on average since October.

ByteDance said that this integration is not connected to the potential ban on TikTok.

Recent ByteDance developments

Timeline
08-Jan-2025 🎬 ByteDance launches Melolo app, expands short drama team
  • ByteDance builds team for Melolo, a drama app
  • Short drama format gains global popularity, valued high
03-Jan-2025 📱 ByteDance denies AI phone partnership with China’s Nubia
  • ByteDance denies AI phone partnership rumors
  • Nubia discussions for AI phone not confirmed
02-Jan-2025 ❌ ByteDance refutes $7b Nvidia chip claims
  • ByteDance denies $7B Nvidia chip spending report
  • Claims figures are inaccurate, managed by systems dept
31-Dec-2024 📈 ByteDance named China’s top tech investor this year: report
  • ByteDance invests 80B yuan, China’s top tech spender.
  • Projected to double to 160B yuan in capital by 2025.
20-Dec-2024 💰 ByteDance cuts AI costs by 85% in China’s tech race

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