Booking.com has launched new AI-powered tools – Smart Messenger and Auto-Reply – aimed at improving communication between accommodation partners and guests.

The online travel platform said Smart Messenger can automatically suggest responses by gathering information from partners, properties, and reservations, while Auto-Reply allows partners to set up instant answers to guest questions.

Auto-Reply is now available globally, and Smart Messenger has rolled out to partners in the United States, the United Kingdom, New Zealand, Australia, and those who use English as their preferred language.

The company also expanded its GenAI features, including AI Trip Support for 24/7 customer inquiries, AI Voice Support for trip management via phone lines, as well as AI Rental Helper for answering car rental questions.

In addition, Booking.com introduced AI-powered Flight Search Summaries to help users compare flight options more easily.

🔗 Source: Booking.com