Adobe launched a new AI video generation tool, priced at US$50 cents per five-second video, with subscription plans at US$9.99 and US$29.99 per month.

The tool creates AI-generated videos, photos, illustrations, and audio, with limited free access for Adobe Creative Cloud subscribers.

This move positions Adobe against OpenAI and Runway, whose AI video tools have varying pricing, including Runway’s US$0.78 to US$1.20 per five-second video.

Adobe integrates its Firefly AI model into its creative tools, emphasizing user control and copyright safety, with Firefly logging 18 billion uses.

The tool currently supports standard HD resolution, with plans for multiple resolution options to cater to different user needs.

Recent Adobe developments