In brief: Netflix to test lower-priced plans

Netflix said it will test a lower-priced version of its film and television streaming service in some markets to boost sales. CEO Reed Hastings didn’t say when or where the test would be conducted. A lower-priced offering would be a departure for Netflix, which has maintained or raised prices in major markets as it adds content and invests in local productions to draw subscribers. Netflix offers subscriptions at three price levels, and doesn’t plan to lower that of its cheapest tier.

Source: Bloomberg