Mig33, Indonesia’s largest mobile social network on feature phones, together with Universal Musik Indonesia, launched a competition today called “Mig33 Fanatik.” The competition will send a minimum of five winners to go to Miami and watch Justin Bieber and Carly Rae Japsen in concert on January 27th, 2013.
To enter the competition, you will need to upload a 30- to 90-second video that shows how fanatical you are about either Justin Bieber or Carly Rae Japsen. Five people with the highest number of likes will receive the tickets, while a few additional winners will be decided by the judges from media partners and sponsors.
Those extra winners will be decided by Indonesian telco Indosat and radio channel Prambors.
Other ways to win this competition is by activating the Mig33 data package during the competition period with an IM3 Indosat number. The package will be launched tomorrow. While Prambors will hold a surprise ‘Mendadak Hits’ quiz which will send away one more winner to Miami.
The competition starts for one month from November 15th to December 14th. The winners will be announced the next day, which is December 15th. To enter this competition, you have to be aged between 14 to 25 years old, an Indonesian citizen, own a Mig33 account, and you must have purchased a genuine CD album of Bieber or Japsen between the period of November 1st to December 14th.
Kiki Rizki, the country manager of Mig33 Indonesia, said that the Mig33 Fanatik competition was built based on their understanding of Indonesian teens’ aspirations. This competition isn’t only a program to meet their idols, insists the gaming company, but also a way to get young adults to be directly inspired by their idols.
The competition will attract a lot of female music fans in the country, just like with Lazada’s One Direction contest held last month. This is made even more obvious by the poster, which seems to be focusing on Bieber rather than Carly. I wonder if this sort of online competition is going to become a trend in the coming months among Indonesian web companies. For more information about the Mig33 Fanatik competition, you can check it out here.
[UPDATED two hours after publishing: Corrected the author attribution; UPDATE 2: Removed a line written by the editor with an erroneous detail].