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Where are China’s Smartphone Users? Mapping Android and iOS Usage

photo: sina.com

We always enjoy hearing from the folks over at Umeng, who have a plethora of facts and figures from monitoring the mobile wars in China. Its latest Q2 2012 report (on slideshare, pdf is here) is especially useful, as both iOS and Android devices are catching on in China at a higher rate than they are globally. And given that there are over a billion mobile users in China, it goes without saying that this is a key battleground.

Umeng says that smartphone adoption is making good progress in China’s second and third tier cities, with Android doing especially well.

Where are Android users in China?

The majority of Umeng’s covered Android devices [1] originated from Guangdong, making up 16.3 percent of the nation’s share. Next was Jiangsu province at 7.5 percent, followed by the capital of Beijing at 7.5 percent. Surprisingly, Shanghai barely cracked the top ten with just 4.2 percent. See the map below for more, with darker regions representing higher use.

Where are iOS users in China?

Just as with Android, most iOS users in Umeng’s report — 12.5 percent to be precise — came from Guangdong. The captial Beijing came in second at 9.6 percent, followed up by Jiangsu and Shanghai at 8.8 percent and 8.3 percent respectively. Check the map to see other provinces.

Android map embed code:

iOS map embed code:


  1. Umengs data was gathered from over 40,000 Android and iOS apps, during the period of April to June 2012.  ↩

[Graphic in Android map via AndroidGuys.com]


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