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Miguel Cordon · · 4 min read

Loyalty app Yuu reaps rewards

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In focus


Hello reader,

I’m a big penny pincher, which is a blessing and a curse. Sure, I save on my purchases when I hunt for deals. But sometimes, it takes me weeks to find a good-enough price on a purchase I could’ve made in an hour.

A few years back, there were loads of apps I used to find dine-in deals. But lately, I’ve been struggling to find them.

I may have better luck doing so in Singapore, judging by the success of Temasek-backed loyalty app Yuu.

Between March and December 2024, Yuu nearly doubled its active users to 1.8 million, capturing almost a third of the country’s population. Meanwhile, its revenue for its 2025 financial year jumped by 30%, and losses narrowed significantly.

Interestingly, Yuu is spending more on tech than employee compensation, suggesting the firm is betting big on data and automation.

Yuu has proven it can acquire loyalty quickly. But now that its partner list and rewards-earning terms are shuffling, we’re about to find out if the app can keep it.

Another company making some big changes is 2C2P, which has been in operation over the last two decades. The Singapore-based payments firm is moving away from its usual enterprise play to serve more SMEs.

My colleague Samreen goes more in-depth on these changes in today’s other featured story.

Miguel Cordon, journalist


Top Stories

1️⃣ Loyalty app Yuu grows partners tenfold, lifts revenue 30% in FY25

Photo credit: Minden.ai


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Miguel Cordon

Finally updated my bio.