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Line makes more money than any other non-game app in the world

app annie line

Line‘s active user count might be an enigma, but the latest edition of the App Annie Index shows outside of games, Line was the top earning app and publisher in the world in 2013.

app annie revenue line

Line ranked ninth in the list of most downloaded publishers in the world. It’s the sixth most-downloaded app outside of games.

According to the report, Japan surpassed the US as the top country in terms of app revenue, driven largely by games on Google Play. That means Line’s home market likely helped push it to the top of the highest earners list.

revenue app annie

Within Japan, Line’s game lineup took seven of the top ten highest earning mobile game spots, beaten only by fellow Japanese game Puzzles and Dragons. Line and Line Camera are the two most-downloaded apps in the country outside of games.

The popular Japanese messaging app and social platform might well be making more money than any other chat app out there, as well.

messaging app annie

The hole in App Annie’s data, however, is WeChat, which started monetizing from stickers, games, and in-app payments last year. App Annie pulls it’s data from Google Play and the Apple App Store, which means its stats for Chinese Android apps are likely skewed. Google Play is seldom used in China because it can’t be installed on most phones sold within the mainland. Much like Line’s mammoth revenues likely originate from Taiwan and Japan, WeChat’s likely originate primarily from mainland China. So while both apps are technically top earners globally, they remain regional kings in a fragmented global space.

Other stats of note

Here’s a few other interesting observations from the App Annie Index:

  • Japanese publisher GungHo Online and its game Puzzles and Dragons are the top-earning publisher and app in the world, respectively (merchandising not included).
  • South Korea bumped the UK off the podium to be the third-highest earning country in app revenue.
  • China’s Alipay was the second most-downloaded payment app in the world, despite skewed China rankings.
  • Outside of games, three Chinese publishers made the top ten most-downloaded app publishers: Sungy Mobile (third), Tencent (eighth), and Baidu (tenth).

Beijing- and US-based analytics firm App Annie is used by over 350,000 apps to track downloads, revenues, and rankings.

(Editing by Terence Lee)



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