Komli Media has acquired Admax Network, a leading digital media network in Southeast Asia for an undisclosed fee. Komli Media claims to have 120 million unique monthly users while Admax has 90 million.
The combined total will give Komli Media a whopping total of 150 million. A representative from Komli Media Group explained to me that its 120 million figure is a combination of third party audited numbers from comScore, Nielsen, and Effective Measure. The combined figure of 150 million monthly users is derived after the acquisition of Admax and discounting “duplicate users.”
With Admax on board, Komli Media hopes to strengthen its digital media foothold in Southeast Asia, boasting a network of 4,600 publishers, 350 advertisers (including Sony and Citibank), and exclusive sales partnerships with Facebook in Thailand, Indonesia, and the Philippines. It also has a partnership with MSN in Thailand.
The Admax team will integrate under the Komli Media brand along side Komli’s SEA team, operating as Aktiv Digital .
Based in Mumbai, India, Komli Media’s list of investors includes Norwest Venture Partners, Draper Nexus Ventures, Helion Ventures, and Draper Fisher Jurvetson. The company is in the mood to acquire other digital media network companies, as the a rep explained to me:
Komli looks at acquisitions only when they add strategic value to the company either by way of technology or distribution. Considering we have successfully acquired five companies in the last 2 years, the possibility cannot be ruled out if the right opportunity arises.
Here’s an official video made by Komli about the acquisiton (or video link for mobile readers):
We originally stated somewhat imprecisely that Admax brand will be functioning under Aktiv Digital, rather than integrated with Komli’s SEA team. ↩