Airlines need to be good at social media. If someone gets bad service from an airline, people are likely to mention it on social media; and if a flight is delayed, grounded fliers have a lot of spare time to gripe about it. So, how are Indonesia’s airlines handling this challenge?
A new infographic (below) looks at seven airlines operating in Indonesia to see which are flying high on social media – and to gauge which are the best at engaging with followers and responding to queries or complaints from their social channels. The seven airlines covered are Garuda Indonesia, Lion Air, Sriwijaya Air, AirAsia, Citilink Indonesia, Merpati, and TigerAir Mandala. The infographic maker, Brand24, then dissects how well these airlines are doing on seven social media sites: Twitter, Facebook, LinkedIn, YouTube, Google Plus, Instagram, and Pinterest. The data was analyzed from January 1 2013 to March 31 2014.
As a strong regional player, AirAsia tops five out of the seven social media platforms in Indonesia. Yet the national airline Garuda Indonesia has the greatest number of engaged fans in total.
This infographic is the continuation of last year’s airline infographic created by the same group of people: creative agency Joy Intermedia, social media monitoring startup Brand24, and So Trender. Compared to last year’s data, Garuda Indonesia is the biggest gainer, growing its Facebook fan-base by 700 percent while its Twitter followers increased three-fold.
Here’s the full infographic:Contributions from and editing by Steven Millward