‘A Quickstart Guide to Social Media for Business‘ is a popular infographic created by Singapore-based digital marketing agency, GetIT Comms. To date, it has attracted more than 30,000 page-views and 200+ mentioned on blogs.
On our previous note, we promised to interview these amazing guys. So, here it is today, we’re happy to have Anol Bhattacharya, CEO at GetIT to share with us the ‘whys and hows’ on infographics for businesses.
Anol has vast experience in the marketing industry. In the last 10 years he has consulted hi-tech and telco clients such as Cisco, IBM, HP, Datacraft on behalf of GetIT Singapore in the field of B2B marketing, social media strategy and interactive digital media for marketing initiatives and user experience design.
Now that you know him a little bit better, it is time to catch his interview on infographics below:
1. Thanks Anol, let’s start with something basic. What is an infographic?
Infographics are a visual representation of information and most probably the oldest communication content designed by human beings. From the time of Egyptian hieroglyphics the journey of Infographics began as a means to visually communicate a complex concept, document events or tell stories.
Infographics are used where complex information needs to be explained quickly and clearly. They can present a rich amount of information without intimidating you.
Modern infographics started off as visual elements such as charts, maps, or diagrams that aid comprehension of a given text-based content. Today – in the context of marketing, we can also include process diagrams, concept maps, visual narratives, simulations etc., under infographics.
In a broad sense modern infographics can be classified in two categories – info-diagram (process-flow, roadmap etc.) and data visualization
2. Why use an Infographic for business? Do infographics help in generating business leads?
Today every business needs to realize that they are ‘publishers’ rather than just being ‘marketers’. All of us are in the content business now and visual contents are much more appreciated compared to static text based content. A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are paying much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals. In case of marketing complex solutions or conveying technical data to a non-tech savvy audience, infographics can and often do play a really major role. According to ‘Artist with an MBA’, Cliff Atkinson, designed and used properly, infographics can:
- Help a prospective client understand a concept quickly.
- Show respect for the viewer’s visual sophistication.
- Serve as an elegant visual interface to your quality content.
- Motivate readers to dive into the text to find out more.
- Show you care to craft a compelling visual story out of your content, rather than use a cookie cutter approach.
3. How many infographics have you guys released so far?
Infographics are one of the ‘hot-cakes’ in our custom marketing content creation services. For clients, we’ve created more than 20 vivid infographics during the last couple of years. When we started our own publication channel B2Bento.com, naturally Infographics was one of the content formats of our choice. So far we’ve released one though B2Bento – Quick Start Guide to Social Media, and that’s a huge success! More than 30K page-views, mentioned in 200+ blogs etc. We released it under Creative Commons licensing and the good folks from the community translated it in Chinese, French and Italian.
4. How do infographics improve Getit Comms branding?
Infographics are one of our many content marketing initiatives and so far the most effective one, even more than videos and white papers. The simplicity, share-ability and aesthetics of an infographic can transform the content into ‘viral’. Although we keep our infographics completely agnostic and purely educational, we receive spotlight from both mainstream and blogging/social community through these educational infographics.
So, where to go from here?
Used properly, Infographics can help a great deal in marketing complex solutions or products which are difficult to articulate. Not only on print, infographics are also taking shape in several other formats, such as interactive narratives, visual explainers and other digital formats. The web is awash with some amazing resources for infographics. Check them out and get inspired.