Brief: Google plans to launch its own ad-blocker in Chrome

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• In what seems like a counter-intuitive move, Google is planning to launch an ad-blocking feature in mobile and desktop versions of its Chrome browser. Google relies heavily on advertising as a revenue source.
• This is a defensive move to counter popular ad-blocking software, which often allows ads from organizations that pay a fee. Google itself has paid some of these software makers to unblock its ads.
• Google’s blocker will only keep out ads that the Coalition for Better Ads deems detrimental to user experience. These include pop-ups and auto-playing video ads with sound.
• Google could announce the feature in the next few weeks, although it could still decide not to move ahead with it.

Source: The Wall Street Journal