Singapore-based loyalty service provider Gimmie has announced that it has received S$639,000 (about US$520,000) from various investors, led by WaveMaker Labs in partnership with the Singapore National Research Foundation. This round of funding will be used to help Gimmie expand to other regions in Asia.
Gimmie’s CEO David Ng explained in the announcement that the company’s first area of expansion will be Indonesia. Helping them make a push in that country will be Jakarta’s Ideosource, which also participated in this funding round.
As I understand it, Gimmie differs from other loyalty programs used by mobile publishers in that it doesn’t require you to leave the application to be rewarded. Instead, users can be rewarded for criteria such as their playing time, reaching new levels, or subscribing to certain content.
WaveMaker’s managing partner Debneel Mukherjee explained that the recent mobile boom in the region means that the market is ripe for a service provider like Gimmie:
With the mobile internet penetration poised for a quantum leap, across Asia, in the next few years, Gimmie is well placed to harness this untapped opportunity and become the leading provider of customized loyalty solutions for digital media businesses, in the region.
You can learn a little more about Gimmie in their fun promo video below.