We heard rumors from several sites that Groupon China’s domain will be gaopeng.com. A domain whois check showed that Tencent, Groupon’s partner in China, was the company which registered for the domain. A Chinese blog, named Tech Web provided evidence to support its claim. Tech Web has a screenshot of a Weibo user and reporter, named Song Wei who said (translated), “In an interview with Groupon China yesterday, I learned that Groupon China will be named gaopeng (高朋). This is the final result between an American and Chinese Internet company.”
Acquire and rebrand: It wasn’t as straightforward as Groupon Hong Kong or Groupon Singapore. Groupon’s first challenge in China is to choose a suitable name.
The domain, Groupon.cn was taken up by another clone that has identical design as Groupon. Groupon.cn proves to be a tough nut to crack. Besides naming issues, Groupon.cn is a tough competitor which claimed to have over 7 million registered users and has so far helped its community save US$80 million. We last reported that Groupon China would be launching “very soon” and Groupon Hong Kong’s CEO is expected to play an active role in Gaopeng. No exact launch dates were provided.
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thanks for the heads up and nice post too!
It seems like Groupon is screwing up a lot lately, plus they have a lousy communication strategy, something quite odd considering the company is basicaly an advertising mechanism. The Super Bowl ad proofs that, and the fact that every time they screw up articles pop everywhere telling the story. On the other hand, whenever they do something well, it doesn’t have as much repercusion, as yesterday’s deal with Mail.ru to offer deals on a Russian Social Network (read more here http://bit.ly/fcVSQG ) That is quite a breaktrhough for Groupon, but it was only mentioned on a few blogs and news sites.
They should really reconsider hiring someone new at marketing and communications.