Fortumo, a global company that helps developers monetize their products via phone bill, today announced the launch of its services in Indonesia. Fortumo is now integrated with Indonesia’s four telcos: Telkomsel, XL Axiata, Indosat, and Axis, which covers 205 million mobile phone owners in the country. This opens up access for international developers to start making money from Indonesian users and for Indonesian developers to target the local population via in-app purchases.
It’s natural for the company to target Indonesia: owning a mobile phone in the country is much more common than owning a credit card. The country’s ample population of 246 million, as well as its forecasted e-commerce boom, definitely swayed the decision, too.
Now Indonesians can pay for in-app purchases on Fortumo-integrated apps with their phone credits, and for website services via their phone bills after verifying their purchase via SMS.
Developers need to integrate their products with Fortumo’s API to start using its services. The available APIs are for Android, Windows Phone, Windows 8, and NOOK. Developers get between 20 and 40 percent revenue share in Indonesia, according to operators. (Update: added emphasis that the aforementioned revenue share applies for Indonesia operators.)
Fortumo is now connected to mobile carriers in 79 countries and claims to be the biggest mobile payment company in the Asia Pacific region, connecting 2.3 billion mobile phone users in 10 countries.
Fortumo has been quite aggressive in Asia Pacific especially in recent months. Two months ago the company launched Fortumo Expand, a product to help Chinese users expand their products to countries outside of China. In the month prior to that, Fortumo launched in India, integrating its services with the country’s top four telcos.
(Editing by Paul Bischoff)