Last Thursday evening marked the very beginning of our series of Tech in Asia Meetups. Held at the Microsoft auditorium in Singapore, we were extremely pleased to have Rico Wyder from Fiksu to share with our participants ten useful mobile application marketing tips that could help mobile app companies or developers to achieve more quality app downloads and outstanding marketing returns on investment.
Rico kicked off the evening by providing an overview (see the video below) of the various opportunities and barriers in the existing mobile app market. In 2012 alone, there was tremendous growth as mobile apps and advertising hit US$19 billion in revenue. It is expected to reach $46 billion in about three to four years. There are approximately 1.4 million apps on the Apple App Store and Google Play platforms, with an average iOS device user having more than 100 apps. However, most of the revenue is going to big companies, with more than 50 percent of the app store revenues controlled by the top 25 developers.
In this scenario, app marketers have to ask themselves: What can we do to stand out from our competitors and gain loyal users while ensuring cost effectiveness with full accountability and insight?
Here are the 10 tips for global user acquisition that Rico shared with the attendees at our event:
- Maximize organic lift through optimal rank
- Balance incentivized and non-incentivized sources
- Incorporate vast global media inventory
- Centralize your media buying
- Optimize on post-download events based on your loyal users
- Integrate attribution with optimization
- Learn from the past
- Unite all metrics in one place
- Take advantage of real-time bidding
- Take advantage of holidays and the launches of new devices
For readers who missed our first meetup, or attendees who would like to watch Rico’s insightful presentation once more, check out the video here:
We would also like to thank our participants for attending our first meetup and contributing to its success, and especially friends who have travelled from as far afield as Malaysia and Vietnam!
Thank you, sponsors: