East Ventures Gets Fashionable With Investment in Berrybenka

Women’s e-commerce can often be the hottest e-tailing ticket – and with that prospect in mind, the Indonesian fashion site Berrybenka has secured funding from East Ventures. The terms of the VC backing have not been revealed.

In an announcement issued by the startup, it said that East Ventures was attracted by “the amazing growth rate and strong business concept” of Berrybenka, which curates and sells items from relatively small and affordable Indonesian and regional clothing and shoe brands. The site started in August 2011, now has 50 brands on the site, and claims double digit monthly growth in both user numbers and revenue.

Berrybenka’s co-founders are Claudia Widjaja and Yenti Elizabeth, who recently brought on board some experienced advisors to guide them during their early-stage growth.

On today’s funding, Widjaja told the media:

I started Berrybenka in order to pursue my passion in fashion. We believe that Berrybenka can bring additional value for fashion lovers in Indonesia – and now we are very excited to have East Ventures as our partner. […] We believe that through this partnership, we will grow this website to be the leader of fashion commerce in Indonesia.

East Ventures has generally been investing in social and gaming startups, so it’ll be interesting to see if this marks a shift towards backing more e-commerce in the country.

Disclosure: TiA has also received seed funding from East Ventures