We reported yesterday on Livingsocial’s acquisition of Ensogo, the parent company of DealKeren, a popular group-buying site in Indonesia. Today DealKeren held a press conference at XXI Lounge, Plaza Senayan with its CEO Adrian Suherman to officially discuss the move.
He explained more about DealKeren as a social commerce platform, which he believes is a differentiating factor from the other e-commerce players. As outlined in the company’s statement, social commerce is e-commerce that involves the use of social media to support the online buying and selling process.
Suherman then shared some statistics about DealKeren. The Indonesian group-buying site started in August 2010 in Jakarta with only 10 employees. Today DealKeren claims to be the market leader among group-buying sites in the nation with 65% market share. With 90 employees, DealKeren has so far expanded to 4 major cities, attracting over 300,000 members and 300 merchants. 55% of their members are female, between the ages of 25 to 35 years old.
Why DealKeren accepted Livingsocial’s offer
Suherman explained that Livingsocial is the second largest group-buying site in the U.S. Since its was founded in July 2009, it has expanded to over 250 cities in 14 countries, across four continents with 1,500 employees worldwide.
With those stats, DealKeren accepted Livingsocial offer in an effort to accelerate growth. Both LivingSocial and DealKeren share the same drive, values, and goals. With access to more capital, DealKeren can now take more daring steps and expand even faster than before. Being part of Livingsocial also means that DealKeren can leverage on its regional and global market presence.
Adrian Suherman also explained that DealKeren will follow Livingsocial’s model, namely on the following deals categorization/features:
- Escapes: providing unforgettable experiences
- Adventures: providing unique produced experiences
- Families: providing family experiences
- Instant: real-time deals around your neighborhood [based on location]
With a proven business model and technical support from Livingsocial, DealKeren will be a very competitive with rival Disdus. With a end-of-year target of one million members, DealKeren also hopes to expand to cover more customer needs in addition to just providing deals for food, fun, travel, and beauty.