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Dating app Paktor chats up Southeast Asia

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Dating apps are gaining ground in Asia, but not many of them are homegrown. Singapore-based startup Paktor has arrived to fill the gap. Only a month after launching in Thailand, it now lands in Vietnam, Philippines, Hong Kong, Malaysia, Taiwan, South Korea and India. Paktor aims to be Asians’ go-to app when they want to make new friends – or better yet, find a date.

No rejection

Paktor founder Joseph Phua earlier told Tech in Asia that he pitched Paktor as a startup idea after heartbreak from a long-term relationship. After using dating apps with not-so-friendly interfaces, Phua decided to build Paktor. It simply focuses on three features: location, usability, and anonymity.

Just as Joseph personally experienced, he says, “it’s only natural for many of us to be afraid of being rejected, which is why we’re sometimes too shy to go out and meet new people.”

Through the app, Paktor promises there won’t be much rejection. Only the user and his or her match know about their “connection.” Users can anonymously view the profiles of other members and keep swiping until they find someone interesting.They are also in control of whether they want to find out more about the other person. If the other person also found your profile interesting, then it’s a match!

A simple virtual date experience

Paktor’s mobile app has a simple two-click registration process that utilizes the user’s existing Facebook account. It doesn’t use lengthy, verbose profiles. Plus it has a locality feature to make the process more immediate. If two members get along, they can immediately arrange a common place nearby to get to know each other better.

Localized experience

The app is available in multiple languages such as Thai, Korean, Japanese, Malay, Chinese, Vietnamese and Tagalog.

In the Philippines, Paktor managing director of marketing Monique Espino says they will “make sure to tailor the Paktor experience to the needs of Filipino users.” Part of their local efforts will include lining up a number of exciting online and on-ground activities for the Filipino community. In Taiwan Singapore, the startup has teamed with a film called Rhythm of the Rain to promote the app. Paktor says that more than 175,000 people have already been matched through the app  [Update: Paktor Singapore, not Taiwan, sponsored the Rhythm of the Rain movie].

It will also launch in other Asian countries such as Japan, China and Indonesia.

Paktor is set to compete with Skout, and many other dating apps in Southeast Asia.. Paktor is available to download for free on Android and iOS.

(Editing by Paul Bischoff)

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