Cursor to hire over 200 in Asia-Pacific and Japan in enterprise push

AI coding startup Cursor is planning to make over 200 hires across Asia as it builds out its initial go-to-market team to grow its footprint across the region.

Cursor could hire more people beyond this initial target once the company establishes legal entities in key markets like Australia, Southeast Asia, Korea, India, and Japan, Simon Green, Cursor’s president for Asia Pacific and Japan, tells Tech in Asia.

Green took on his current role this month and is the firm’s first hire in the region.

Simon Green, Cursor’s president for Asia Pacific and Japan / Photo credit: Cursor

He previously led Palo Alto Networks’ Asia Pacific and Japan business and says Cursor is actively hiring for sales roles in these markets, with a focus on signing enterprise clients.

The company is now tracking over US$3 billion in annual recurring revenue – a forward-looking metric that’s derived by annualizing performance of a particular month. Green didn’t specify which time period this figure was based on.

Cursor’s entry into the Asia Pacific is coming at a time when many big names in AI have already gotten a head start. The firm must convince enterprise developers to use Cursor as their coding interface rather than going directly to tools like OpenAI’s Codex or Anthropic’s Claude Code.

Anthropic dominates more than half of the AI coding market share, according to a December 2025 report by its investor Menlo Ventures, while OpenAI holds 21%.

Driving enterprise adoption

Cursor’s enterprise users across its key markets include “recognizable brand names,” but many are not yet using the product in a “deep capacity,” Green says.

Existing clients could expand their use of the tool for tasks like refactoring, new development, or maintenance.

Financial services and telecommunications firms are Cursor’s primary targets in the region, Green says. Both sectors carry significant legacy technical debt that AI coding tools are positioned to address. Banks in Indonesia, in particular, are a strong fit for the company’s coding software, especially given their aggressive push to become super apps, he notes.

See also: Inside Cursor’s scrappy plan to win Southeast Asian developers

Green points out that the software development market that Cursor is targeting is worth roughly US$1.8 trillion annually and pegs the Asia-Pacific opportunity alone at around US$18 billion per year.

He expects 80% of that to eventually come through direct enterprise sales rather than the organic, word-of-mouth growth that has driven Cursor’s rise so far. Getting there, however, could take around two years, he predicts.

Cursor’s edge

SpaceX in the background