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Congratulations – Winners Of Start-Up@Singapore 2009


After 3 intense rounds of judging over a period of 8 months, the winners of Start-Up@Singapore 2009 were revealed at the Awards Ceremony on 30 May 2009.

Open Category winner, Zimplistic with their winning invention of the Rotimatic walked away with $40,000. Winner of the Youth Category, E-Thermnity won $10,000 with their baby milk bottle that changes colour according to the temperature of their content.

Open Category

Winner: Zimplistic
1st Runner-up: KAI Square
2nd Runner-up: DGI

Youth Category

Winner: E-Thermnity
Merit: Envite
Merit: Prozo

Team Profiles

Winner (Open): Zimplistic

Chapati or roti is a staple in Indian diet. Yet it can take over 30 minutes to prepare a simple meal of roti. Repeating this at least three times every day is a cumbersome process.

Zimplistic’s invention is an elegant automatic roti-maker set to be the rice cooker of India. With a push of a button, the roti-maker can mix, make and bake rotis from just the addition of water and flour to the machine.

Zimplistic’s founder Pranoti Nagarkar Israni is no stranger to product design. Only in her 20s, she left her job at a leading electronic manufacturer to start-up on her own. She graduated from NUS and majored in mechanical engineering. Zimplistic aims to go one step further by developing more innovations such as the roti-maker, to make every meal more convenient to make and consume.

1st Runner-up (Open): KAI Square
KAI Square has developed a video surveillance platform that leverages on the Teleco infrastructure to change the surveillance landscape, allowing live footages to be transmitted and received securely through 3G/4G networks. More interestingly, these surveillance cameras make use of intelligence analytics such as virtual fencing, intruder detection and face recognition that can instantly notify users upon an alert. This entire setup can be employed using battery or solar cells making them highly mobile, thus enabling users to deploy surveillance systems in any location effectively.

KAI Square’s founders Neo Shi Yong and Victor Goh Hai Kiat are no strangers to innovation. They have won the Tan Kah Kee Young inventor award and were part of the champion team of the Star Challenge Search 2008.

2nd Runner-up (Open): DGI
Chronic liver disease such as hepatitis is a problem globally and liver cancer is Singapore’s 3rd most prevalent cancer. Two A*STAR technopreneurs have come forward with their latest development – a revolutionary biophotonic and computer-assisted diagnosis technology, Histo-Index™ that will significantly improve the efficiency and reduce the cost and time needed for pathological diagnosis, clinical research and drug development.

DGI is founded by Dr. Dean Tai, a postdoctoral in IBN and who has extensive R&D experience developing many biomedical imaging equipments and also co-founded StudentShop Ltd in New Zealand, and Dr. Gideon Ho, currently Assistant Vice President in the biomedical sciences division of Exploit Technologies

Winner (Youth): E-Thermnity
Team E-Thermnity takes baby-care to the next level with their product Chromi – a series of non-toxic, light-weight and durable baby milk bottles that incorporate several special features to aid caregivers and parents as well as to keep the infant safe.

With a strong background in engineering, marketing and research, NTU undergraduate students Brendan Goh, Tsang You Jun and graduate Fan Shufen have identified a practical problem faced by parents and formulated an interesting and innovative solution that addresses this immediate need.

Merit Prize (Youth): Envite
The youthful team of 16 to 18 year-olds from Raffles Institution aims to make buying and selling eTickets easy for both event attendees and organizers. Envite identifies that eTickets are now the preferred means of ticket sales with paper tickets becoming more obsolete. The team hopes to bring convenience, accessibility and cost-effectiveness to the process of ticketing. Envite also provides value-added services such as providing organizers real-time statistical reports on their ticket sales and even an online community for users to network within the portal.

Merit Prize (Youth): ProZo
Eric Hu, Alexander Chan, Jensen Tan and Sylvanus Quek, four highly enthusiastic research-oriented students from Hwa Chong Institution, have developed an advanced and breakthrough technology known as ProZo, that effectively eliminates frequent use of cleaning agents in homes and hospitals.

This technology utilizes nano zinc oxide to create a coating that can be used to give medical healthcare appliances, surgical tools and even the floor, a long lasting anti-bacterial layer. is the official blog of Start-Up@Singapore, the premier national business plan competition.

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