Getting tied up by a girl who’s into Fifty Shades of Grey, losing a kidney, getting an STD, ending up on the front page of a tabloid. Such are the dangers of modern day dating to be seen in a new music video from Chinese startup Guanxi.me. The video (embedded below) is called ‘Don’t Hook Up’ and, perhaps ironically, comes from the makers of a location-based dating app. Yes, its own app could be used for hook-ups, but the idea is that it’ll help you find a better class of dinner date.
The slickly-made music video also serves to point out that the Guanxi.me app (pictured) has pivoted in the months since it took series A funding from Singapore-based SingTel Innov8. Back then it was a straight-laced business networking app, but now it looks more like a local dating app in the mold of the wildly successful Momo. (UPDATED: Luc Micaelli from Guanxi.me tells us that it has expanded, but it’s not just a dating app: “Users can select what they want to do with the app among five categories: common interests, dating, new friends, close friends, and networking. So networking is as important as dating for us.”).
While there might be more potential users in being a dating app, it’s also much more crowded a market than the app’s previous domain.
Anyway, check out the ‘Don’t Hook Up’ music video and let us know in the comments if you think it’s a good sell for the social app:
Grab the app for iPhone or Android from the Guanxi.me homepage.
Ohh…the video is fun, but the App seems to lack the whimsical and flirty side of Momo–yes, girls on Momo are often fed up with harassment like “fancy a f***?”, the App just looks too serious and business-like to win the favors of female users. No female users, the incentives are gone—I doubt if the most serious-looking people on Momo are not half expecting romantic affairs of some sort—if they don’t go ask for it, they would not see the prospects as “unwelcome”.