Getting tied up by a girl who’s into Fifty Shades of Grey, losing a kidney, getting an STD, ending up on the front page of a tabloid. Such are the dangers of modern day dating to be seen in a new music video from Chinese startup Guanxi.me. The video (embedded below) is called ‘Don’t Hook Up’ and, perhaps ironically, comes from the makers of a location-based dating app. Yes, its own app could be used for hook-ups, but the idea is that it’ll help you find a better class of dinner date.
The slickly-made music video also serves to point out that the Guanxi.me app (pictured) has pivoted in the months since it took series A funding from Singapore-based SingTel Innov8. Back then it was a straight-laced business networking app, but now it looks more like a local dating app in the mold of the wildly successful Momo. (UPDATED: Luc Micaelli from Guanxi.me tells us that it has expanded, but it’s not just a dating app: “Users can select what they want to do with the app among five categories: common interests, dating, new friends, close friends, and networking. So networking is as important as dating for us.”).
While there might be more potential users in being a dating app, it’s also much more crowded a market than the app’s previous domain.
Anyway, check out the ‘Don’t Hook Up’ music video and let us know in the comments if you think it’s a good sell for the social app:
Grab the app for iPhone or Android from the Guanxi.me homepage.