Posts Categorized: Marketing & Branding



Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches

Australia’s industry watchdog Advertising Standards Bureau has ruled that it considers Facebook brand pages and the comments in it to ...

  • August 22, 2012
  • at 10:00 am
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Everyone has a Facebook agony aunt; SocialKit tells you who it is

Like real life, every friend on Facebook plays a different role. There’s the Talkative One, the Quiet Admirer, the Agony Aunt, the Win...

  • July 27, 2012
  • at 2:48 pm
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Free, exclusive eBook on Tips for Successful Digital Sales & Marketing for SMEs

This post is sponsored by SingTel myBusiness. If you are a company looking for tips on making sales and marketing work better for you online...

  • July 26, 2012
  • at 6:10 pm
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Infographic: Exposing your startup’s true colors

Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great...

  • July 2, 2012
  • at 8:20 am
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Gushcloud pays you to tweet, but will people find it spammy?

You can be sure that whenever a social network becomes successful, people will try to make money off it. Twitter is a very good example. Of ...

  • April 4, 2012
  • at 7:55 am
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In Singapore, PayPal experiments with QR code shopping at train stations

QR codes have taken off in a big way in the marketing world lately, and PayPal is the latest to get in on this craze. Just recently, they la...

  • February 10, 2012
  • at 6:44 pm
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Now, even Manchester United loves Mamee

This Malaysia-based F&B company grew from humble beginnings into a Monster.

  • August 17, 2011
  • at 1:36 pm
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Smaato launches new SDKs that enables rich media ads on mobile platforms

Mobile ad optimizer and mobile advertising company Smaato announced yesterday the launch of new SDKs that support rich media ads on mobile p...

  • July 13, 2011
  • at 2:41 pm
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Japan is Asia-Pacific’s champion in watching online videos

If an award were to be handed out to the most avid online video watchers in Asia-Pacific, the Japanese would receive it. That’s accord...

  • August 16, 2012
  • at 2:19 pm
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Facebook Studio aims to inspire marketers to run better social media campaigns

With more than 900 million monthly active users, Facebook has the potential to be a great marketing tool. The social network hopes to build ...

  • July 27, 2012
  • at 1:04 pm
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Singapore’s online advertising revenue hits US$107M, but still poor compared to other mature markets

A study revealing insights on Singapore’s online ad spend from January to December 2011 has been released earlier this week, and while...

  • July 20, 2012
  • at 8:29 am
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Why Cyfler might be a better option for your business than creating a Facebook Page

Businesses must be aware of a fundamental truth about many social networks: They are built for people, not brands. Creating a business profi...

  • June 29, 2012
  • at 11:43 am
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How businesses in Singapore are going green

The adoption of green practices among entrepreneurs could become the new black in 2012. With natural resources dwindling, the quest for more...

  • March 23, 2012
  • at 1:41 pm
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Ten QR code sins to avoid

It's likely that QR codes are here to stay as a feature of integrated marketing. Here's how you can dramatically improve their implementatio...

  • January 2, 2012
  • at 5:19 pm
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Singapore's top 30 business brands on Facebook

The top five: Garena, ViKi, DISTEXPRESS, MTV Asia, and Cold Rock Ice Creamery. Last updated: Nov 5

  • July 14, 2011
  • at 10:00 am
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Have Your Own PR News Room With MyNewsDesk

Swedish news exchange site, Mynewsdesk has opened its first office outside Europe and its first in Asia. Founded in 2003 and acquired by med...

  • April 7, 2011
  • at 6:32 pm
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