Posts Categorized: Marketing & Branding

Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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After tough journey, NoiseStreet ready to raise ruckus in outdoor advertising market

For two years, the founders of NoiseStreet were unable to cause even a whimper. All that is set to change.

  • November 6, 2012
  • at 9:59 am
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10 things you need to know about running a startup

GOODSTUPH boss lady Pat Law dishes some advice about running a startup.

  • September 17, 2012
  • at 7:04 pm
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Amobee Pulse Create

Make your own 3D mobile ads with Amobee PULSE Create (3D glasses not necessary)

The US-based digital advertising company, owned by SingTel, has launched PULSE Create, an ad maker platform that lets advertisers and publis...

  • September 11, 2012
  • at 1:25 pm
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Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches

Australia’s industry watchdog Advertising Standards Bureau has ruled that it considers Facebook brand pages and the comments in it to ...

  • August 22, 2012
  • at 10:00 am
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Everyone has a Facebook agony aunt; SocialKit tells you who it is

Like real life, every friend on Facebook plays a different role. There’s the Talkative One, the Quiet Admirer, the Agony Aunt, the Win...

  • July 27, 2012
  • at 2:48 pm
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Free, exclusive eBook on Tips for Successful Digital Sales & Marketing for SMEs

This post is sponsored by SingTel myBusiness. If you are a company looking for tips on making sales and marketing work better for you online...

  • July 26, 2012
  • at 6:10 pm
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Infographic: Exposing your startup’s true colors

Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great...

  • July 2, 2012
  • at 8:20 am
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Gushcloud pays you to tweet, but will people find it spammy?

You can be sure that whenever a social network becomes successful, people will try to make money off it. Twitter is a very good example. Of ...

  • April 4, 2012
  • at 7:55 am
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Want media coverage for your app? Peterpings lets you notify 170 publishers at one go

Peterpings lets users craft an email from a template, and at a click of a button, 'ping' all 170 websites at one go.

  • January 2, 2013
  • at 12:28 pm
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Infographic: How online videos are taking over the Internet

This infographic gives a quick glimpse at the state of online videos today, and how it is set to grow.

  • October 18, 2012
  • at 9:55 am
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martin linstrom brandwashed symposium singapore

Is your company’s brand smashable? Asks Brandwashed author Martin Lindstrom

Branding is more than just the logo. It incorporates every element of your company, such that if it was smashed to pieces (figuratively), pe...

  • September 12, 2012
  • at 8:31 am
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Brand guru Martin Lindstrom’s advice to startups: Provocate, gamble, and create a love affair with consumers

With the advent of social media, consumers could be having a bigger say about your company’s brand than ever before, and they’re...

  • September 8, 2012
  • at 1:14 pm
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Japan is Asia-Pacific’s champion in watching online videos

If an award were to be handed out to the most avid online video watchers in Asia-Pacific, the Japanese would receive it. That’s accord...

  • August 16, 2012
  • at 2:19 pm
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Facebook Studio aims to inspire marketers to run better social media campaigns

With more than 900 million monthly active users, Facebook has the potential to be a great marketing tool. The social network hopes to build ...

  • July 27, 2012
  • at 1:04 pm
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Singapore’s online advertising revenue hits US$107M, but still poor compared to other mature markets

A study revealing insights on Singapore’s online ad spend from January to December 2011 has been released earlier this week, and while...

  • July 20, 2012
  • at 8:29 am
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Why Cyfler might be a better option for your business than creating a Facebook Page

Businesses must be aware of a fundamental truth about many social networks: They are built for people, not brands. Creating a business profi...

  • June 29, 2012
  • at 11:43 am
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How businesses in Singapore are going green

The adoption of green practices among entrepreneurs could become the new black in 2012. With natural resources dwindling, the quest for more...

  • March 23, 2012
  • at 1:41 pm
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