Posts Categorized: Marketing & Branding


Inbound marketing: how social media can be your startup’s strongest (and cheapest) lead generation machine

Inbound marketing: how social media can be your startup’s strongest and cheapest lead generation machine

In recent years, inbound marketing has proven to the more popular choice over the traditional outbound marketing strategy. Here's where soci...

  • July 23, 2014
  • at 7:57 pm
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China spends more money on mobile ads than the rest of the world combined

Asia accounted for 27 percent of all Android app installs in the world in Q2 2014. Most money spent on ads comes from China, the majority o...

  • July 17, 2014
  • at 9:00 pm
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I’m a mobile monetization whiz at Millennial Media. Ask me anything

How can you successfully deploy mobile advertising as part of your monetization strategy? What do advertisers want and how do you take advan...

  • April 24, 2014
  • at 4:30 pm
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Mobile RTB landscape in China by AppFlood

Adtech firms want to open up Asia’s advertising black box

RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged...

  • April 8, 2014
  • at 8:00 pm
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Google to Korean app developers: use our brand name and bypass ‘Kakao tax’ (Updated: Not true)

In order to fight back against the ‘Kakao tax’, Google is offering to lend its own brand to local Korean app developers.

  • March 5, 2014
  • at 4:26 pm
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Skore condom app for India

Indian condom brand Skore launches mobile app to help you locate pharmacies

Condoms are one of those products that you need when you need, but they’re not always readily available. That’s why Indian condo...

  • January 13, 2014
  • at 5:03 pm
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china mobile advertising

The truth about “mobile advertising” in China

What do developers interested in breaking into China actually know about the mobile ad tech scene behind the Great Firewall?

  • November 27, 2013
  • at 11:54 am
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Report: only 13% of Chinese consumers will buy smartphones priced over $330

Today Sina released a report on consumer preferences for Chinese smartphone brands and pricing, and while Sina isn’t a market research...

  • October 28, 2013
  • at 12:59 pm
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Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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7 awesome QR code marketing campaigns that you could adopt

7 awesome QR code marketing campaigns

QR codes are a bridge between offline and online in the smartphone age. Here are seven great QR code marketing examples from across Asia.

  • July 19, 2014
  • at 10:55 am
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WeChat

WeChat opens up advertising platform to official accounts with over 100k followers

Tencent says advertisers can target audiences by gender, age, and region, and will get feedback about exposure, number of clicks, and click-...

  • July 7, 2014
  • at 9:35 pm
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An SEO audit of Zopim, the $30 million darling of Singapore startups

Zopim has done some admirably aggressive SEM based probably on conversions grounded in hard data. But it's not perfect.

  • April 23, 2014
  • at 6:03 pm
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2014 Asian Digital Mum Survey

Rise of the tech-savvy mother: who says their place is in the kitchen?

The old-school, technology-idiot mother has been fodder for comedy shows for decades, but according to a survey released by theAsianparent.c...

  • April 1, 2014
  • at 1:00 pm
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Indonesian bloggers now have more options to earn a living with Japan’s Cyberbuzz

B Blog has ambitious target to recruit 15,000 bloggers in Indonesia by November, and earn between IDR 500 million ($41,000) to IDR 1 billion...

  • January 28, 2014
  • at 4:00 pm
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What’s Uber’s strategy for gaining customers in Asia? One word: Puppies.

Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to ...

  • December 3, 2013
  • at 9:58 pm
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Line taps fans of the messaging app for new TV commercials in Thailand

Today Line, the popular chat platform, launched its first TV commercial specifically for the Thai market. According to Line, the TV commerci...

  • October 30, 2013
  • at 3:00 pm
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Rakuten’s e-store in Thailand sees rewards from gay-friendly social marketing

Rakuten-owned Tarad.com recently launched its first ‘Get Fit and Gain Muscle’ promotion to encourage Thai guys to get fit and gain muscl...

  • October 21, 2013
  • at 6:23 pm
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Want media coverage for your app? Peterpings lets you notify 170 publishers at one go

Peterpings lets users craft an email from a template, and at a click of a button, 'ping' all 170 websites at one go.

  • January 2, 2013
  • at 12:28 pm
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