Posts Categorized: Marketing & Branding

Mobile RTB landscape in China by AppFlood

Adtech firms want to open up Asia’s advertising black box

RTB appeared about 4 years ago and has been a fast growing method led by OpenX, Google, and Yahoo in the west, but the technology has lagged...

  • April 8, 2014
  • at 8:00 pm
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south korea flag

Google to Korean app developers: use our brand name and bypass ‘Kakao tax’ (Updated: Not true)

In order to fight back against the ‘Kakao tax’, Google is offering to lend its own brand to local Korean app developers.

  • March 5, 2014
  • at 4:26 pm
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Skore condom app for India

Indian condom brand Skore launches mobile app to help you locate pharmacies

Condoms are one of those products that you need when you need, but they’re not always readily available. That’s why Indian condo...

  • January 13, 2014
  • at 5:03 pm
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china mobile advertising

The truth about “mobile advertising” in China

What do developers interested in breaking into China actually know about the mobile ad tech scene behind the Great Firewall?

  • November 27, 2013
  • at 11:54 am
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Report: only 13% of Chinese consumers will buy smartphones priced over $330

Today Sina released a report on consumer preferences for Chinese smartphone brands and pricing, and while Sina isn’t a market research...

  • October 28, 2013
  • at 12:59 pm
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Most e-shoppers in India refer to social media before buying online

Report: 67% of e-shoppers in India refer to social media before buying online

Smartphones and feature phones are helping India’s youth get online more than ever before. They’re using the mobile web for fun, social ...

  • October 18, 2013
  • at 4:30 pm
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After tough journey, NoiseStreet ready to raise ruckus in outdoor advertising market

For two years, the founders of NoiseStreet were unable to cause even a whimper. All that is set to change.

  • November 6, 2012
  • at 9:59 am
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martin linstrom brandwashed symposium singapore

Is your company’s brand smashable? Asks Brandwashed author Martin Lindstrom

Branding is more than just the logo. It incorporates every element of your company, such that if it was smashed to pieces (figuratively), pe...

  • September 12, 2012
  • at 8:31 am
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Brand guru Martin Lindstrom’s advice to startups: Provocate, gamble, and create a love affair with consumers

With the advent of social media, consumers could be having a bigger say about your company’s brand than ever before, and they’re...

  • September 8, 2012
  • at 1:14 pm
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2014 Asian Digital Mum Survey

Rise of the tech-savvy mother: who says their place is in the kitchen?

The old-school, technology-idiot mother has been fodder for comedy shows for decades, but according to a survey released by theAsianparent.c...

  • April 1, 2014
  • at 1:00 pm
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cyberbuzz b blog thumb

Indonesian bloggers now have more options to earn a living with Japan’s Cyberbuzz

B Blog has ambitious target to recruit 15,000 bloggers in Indonesia by November, and earn between IDR 500 million ($41,000) to IDR 1 billion...

  • January 28, 2014
  • at 4:00 pm
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What’s Uber’s strategy for gaining customers in Asia? One word: Puppies.

Uber is spreading rapidly throughout Asia and around the world, and as it attempts to conquer new markets, it must ramp up its marketing to ...

  • December 3, 2013
  • at 9:58 pm
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Line taps fans of the messaging app for new TV commercials in Thailand

Today Line, the popular chat platform, launched its first TV commercial specifically for the Thai market. According to Line, the TV commerci...

  • October 30, 2013
  • at 3:00 pm
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Rakuten’s e-store in Thailand sees rewards from gay-friendly social marketing

Rakuten-owned recently launched its first ‘Get Fit and Gain Muscle’ promotion to encourage Thai guys to get fit and gain muscl...

  • October 21, 2013
  • at 6:23 pm
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Want media coverage for your app? Peterpings lets you notify 170 publishers at one go

Peterpings lets users craft an email from a template, and at a click of a button, 'ping' all 170 websites at one go.

  • January 2, 2013
  • at 12:28 pm
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Infographic: How online videos are taking over the Internet

This infographic gives a quick glimpse at the state of online videos today, and how it is set to grow.

  • October 18, 2012
  • at 9:55 am
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Amobee Pulse Create

Make your own 3D mobile ads with Amobee PULSE Create (3D glasses not necessary)

The US-based digital advertising company, owned by SingTel, has launched PULSE Create, an ad maker platform that lets advertisers and publis...

  • September 11, 2012
  • at 1:25 pm
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Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches

Australia’s industry watchdog Advertising Standards Bureau has ruled that it considers Facebook brand pages and the comments in it to ...

  • August 22, 2012
  • at 10:00 am
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