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Berrybenka Receives Series A Investment from GREE Ventures

Indonesian women’s fashion e-commerce site Berrybenka.com kicks off the new year by announcing that the company has raised series A investment from Japan’s GREE Ventures. The amount of money raised has not been revealed.

Furthermore, daily deals site Disdus co-founder Jason Lamoda now joins the e-commerce company as president director [1]. Together with other Disdus co-founder Ferry Tenka, Jason previously filled the role within Berrybenka as member of the advisory board. He commented about their plans with the investment made:

I truly believe that fashion is one of the biggest market opportunities in the Indonesian e-commerce landscape. When you look at more developed regions such as Europe, China, Japan, and India, there always existed leading local fashion e-commerce players. Similarly, we aspire to become the leading fashion e-commerce player in Indonesia, built locally.

We are proud to be able to promote and nurture local brands and designers who are looking to market their products throughout Indonesia. More importantly, Berrybenka has a strong team with both fashion and e-commerce expertise. The extensive network and knowledge that GREE Ventures brings will be extremely beneficial for us to accelerate our trajectory.

Berrybenka, which has worked with more than 250 local brands, will use the fund to expand its range of products, improve its logistics services, and inject more marketing fuel. Berrybenka co-founder Claudia Widjaja then said that they are planning to add more payment options, fashion content, and to launch its smartphone apps in the coming months. Last year, Berrybenka previously secured seed funding from East Ventures [2].


  1. An email to us calls him the new CEO, but the press release says president director.  ↩

  2. East Ventures is an investor of Tech in Asia. See our ethics page for more information.  ↩


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