Baidu (NASDAQ:BIDU), China’s largest search company, has released a new music recognition feature for its Baidu Music Android and iPhone apps.
The technology is similar to services like Shazam (which is also available in China) and SoundHound, which detect songs played over the air and match the ‘fingerprints’ to a database of music items.
Baidu Music relies on millions of music items in its records, obtained from licensing deals signed with music labels. It syncs with 17 music lists, including those from Billboard. The app is only available in China.
The music search technology has been developed at the Baidu-I2R Research Center in Singapore. Launched last year, the center is a joint collaboration between the Chinese search giant and Singapore government research agency A*STAR.