Why Understanding Your Startup’s Targeted Audience is Important in PR
Here's why understanding your purpose and target audience when doing PR is so effing important.
Posted by Willis Wee
Tokobagus Co-founder Remco Lupker Show Offs His New Venture, Ambient Indonesia
Remco’s personal target is to make video ad network, Ambient Indonesia, the local market leader wi...
By Willis Wee
- 2
- June 13, 2013
- at 10:58 am
Indonesia’s Tokopedia Raises Fresh Funds From Softbank Ventures Korea
Indonesia’s C2C marketplace Tokopedia has concluded a financing round led by Softbank Venture Kore...
By Willis Wee
- 1
- June 12, 2013
- at 11:03 am
Sequoia-backed Startup AdNear Moves HQ from India to Singapore
Update: We learned from AdNear that its platform is also available in Singapore and made changes acc...
By Willis Wee
- 0
- June 11, 2013
- at 5:46 pm
3D Printer Maker Pirate3D Now Aims for $1 Million on Kickstarter
After day one on Kickstarter, Pirate3D’s Buccaneer saw over $300,000 raised, but funds from th...
By Willis Wee
- 2
- June 11, 2013
- at 2:07 pm
99designs: “There’s raw talent in Indonesia and Philippines”
Founded in 2008 by Mark Harbottle and Matt Mickiewicz, Australian crowdsourcing design site 99design...
By Willis Wee
- 0
- June 11, 2013
- at 9:08 am
How Tokopedia is Building Indonesia’s Taobao
Tokopedia has grown over the years to become one of the favorite C2C marketplace destinations for In...
By Willis Wee
- 4
- June 10, 2013
- at 10:15 am
Manga Madness: Otaku Camera Reaches 3 Million Downloads Worldwide
Manga camera app Otaku Camera has hit three million downloads as of May 2013 (see graph below). Laun...
By Willis Wee
- 0
- June 6, 2013
- at 4:08 pm
Online Infographic Design Tool PiktoChart Hits 300,000 Users
About a month ago, online infographic tool Piktochart hit 300,000 users and co-founder Ai Ching shar...
By Willis Wee
- 0
- June 6, 2013
- at 10:33 am
Property Marketplace UrbanIndo Raises Series A Round From GREE Ventures and IMJ Fenox
Indonesian online real estate marketplace UrbanIndo has concluded a series A financing round led by ...
By Willis Wee
- 1
- June 5, 2013
- at 7:53 pm
Luxola vs Zalora: Is it Ethical To Buy Google Keyword Ads on Competitors’ Names?
Anyone in the internet industry in Asia must have heard of e-commerce sites Luxola and Zalora. Now t...
By Willis Wee
- 21
- June 5, 2013
- at 2:58 pm
Friendster to Promote KakaoTalk in Malaysia, Sets up Kakao Malaysia Subsidiary
In a big move into Malaysia, Friendster has agreed with Korean startup Kakao to help promote its cha...
By Willis Wee
- 0
- June 4, 2013
- at 3:58 pm
e27 Invests in DailySocial, Pushes Into Thailand with Hubba
This morning at e27’s Echelon conference, CEO and co-founder Mohan Belani announced that the compa...
By Willis Wee
- 0
- June 4, 2013
- at 2:41 pm
Star Publication To Acquire 90% Stake in Ocision for $4.36 Million
Malaysian media giant Star Publication has agreed to acquire 90 percent of the startup Ocision, whic...
By Willis Wee
- 2
- June 1, 2013
- at 7:07 pm
Singapore-made 3D Printer Sees Over $300,000 Pledged on Kickstarter After Day One
On just day one of the Kickstarter project, Singaporean 3D printer startup Pirate3D saw overwhelming...
By Willis Wee
- 2
- June 1, 2013
- at 11:20 am
Screw Barcodes! Save22 Pivots to a Location-Based Promo Search
Scanning barcodes in-store and comparing the best prices sounds like a winning strategy for consumer...
By Willis Wee
- 0
- May 31, 2013
- at 4:45 pm