Why Marketers Need To Know About The Boomers
Aged between 46 and 54 years old, Baby Boomers usually fall off the radar of marketers. They were kn...
Aged between 46 and 54 years old, Baby Boomers usually fall off the radar of marketers. They were kn...
By Sarah Chong
Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It ne...
By Sarah Chong
Talk about targeted advertising! What was possible only online is now possible offline. Digital bill...
By Sarah Chong
Marketing is a process, and as marketers, we create the product, promote it, give it a price, and pu...
By Sarah Chong
If your answer is no, and unless you don’t need anyone to give you a job, you are in big trouble. ...
By Sarah Chong
It is now understandable why women dominate social media. Last month, NBC Universal’s Oxygen Media...
By Sarah Chong
If what they say is right, then there are more people who pay for a mobile phone than there are peop...
By Sarah Chong
Okay, maybe that’s a little too harsh. But we can’t deny that it is difficult to save a ...
By Sarah Chong
We are all curious about teens and young adults. They are the generations who are closest to technol...
By Sarah Chong
Last year, we shared a video by Socialnomics, about how social media is causing a fundamental shift ...
By Sarah Chong
Today, I was talking to the higher management of the company I am working for. Apparently, someone t...
By Sarah Chong
Friends will always hear me say, “If we want to see how technology advances in the future, jus...
By Sarah Chong
Since social networking sites are aplenty, what made Facebook so successful? We believe that it is b...
By Sarah Chong
Facebook is huge in most countries, and definitely catching up in the others. For that very reason, ...
By Sarah Chong
Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to b...
By Sarah Chong
Social gaming is gaining popularity among casual gamers and game developers. With attractive charact...
By Sarah Chong
