India is poised to become the second largest mobile internet market globally (after China) within the next four years. Effective Measure, a media planning and audience profiling company, has released the results of its latest digital audience data for the Indian market.
Effective Measure’s research shows mobile is the tool of choice in accessing online content. In July, 51 percent of Indian users accessed the internet from a mobile phone, while five percent accessed the internet from a tablet. The majority of Indian netizens are married, and most of those have at least one child. Combine that with the 77 percent who went to university, and you get a sizable market of well-educated (and probably well-off) parents online.
It’s also worth noting that India’s overall internet penetration is only around 12 percent of its total population, but that number is expected to triple from 125 million to 330 million by 20161.
For more fun graphics like this one, check out previous entries in our infographic series.
(Editing by Steven Millward and Anh-Minh Do)
- The stats on India’s current number of internet users are all over the board. Wikipedia says 151 million, Boston Consulting Group (linked) says 125 million, and the infographic cites “88 million unique browsers,” although multiple people could be using the same browser in classrooms or families.↩