The startup pitching session of Indonesia Digital Byte (IDByte) 2013 kicked off with startup hunts in four cities in Indonesia. We dropped by to the Jakarta pitching session where each startup was vying for the winning spot along with prizes. Included in the prizes was a trip to South America or Middle East under the Geeks on a Plane program and a chance to receive US$50,000 investment from Dave McLure, the founder of venture firm 500 Startups.
Here are a few interesting startups that we saw:
Beautiplan is a social network platform for beauty enthusiasts in Indonesia. People not only can post their articles, photos, and videos inside the website, but they can also shop online too. What’s impressive about this startup is the founders and its partnerships so far.
The founders are experienced Indonesian serial entrepreneurs Denny Santoso (founder of fitness websites SixReps and DuniaFitnes), Sanny Gaddafi (founder of social networks like 8Villages and FUPEI.com), and most interestingly, the Puteri Indonesia of 2008 Zivanna Letisha is also on the team.
Inside the one month beta phase, the team has partnered with Puspita Martha International Beauty School which has around 350,000 alumni every year. They will become Beautiplan’s potential users. The startup has also tied a deal with Yahoo! Indonesia SHE to help publish the Beautiplan articles. The startup will be launched next month.
I found this startup’s business model to be the simplest one to understand. Unyu lets feature phone users to use cute emoticons inside their SMS (pictured above).
Users would first need to download Unyu app on their phones (work on a lot of devices including WAP, Java, Symbian, Blackberry, Android, and iOS). And done, every SMS that comes in will go into the usual SMS default folder on phones and also into Unyu’s SMS app.
To use Unyu’s app, users would need to subscribe first, they can do so on daily, weekly, or monthly basis. Unyu team told me that they are hoping to offer free SMS for every subscription made, so people can chat seamlessly as if they’re using Blackberry Messenger. I’m not sure how the telcos will react to that, but putting in stickers into SMS is a simple idea yet can also be a very effective product.
Unyu will be launched in a few months time. The product is developed by developer Aiti Corp.
Cariii is a search engine that can be accessed via SMS. People living in rural areas can use the service to look for people, company, price, and job. The team is charging people for each SMS search.
A similar service looking to offer information to people living in rural areas is 8Villages. But the startup doesn’t offer search engine feature like Cariii. The startup will be launched next month.
Yes, this is the same Soccer Ticker app that we’ve talked about a few times before. This one gets an honorable mention here due to the interesting data it offered. While co-founder Vincent Putera couldn’t reveal the user numbers during the event, he did reveal that his app is on one percent of the whole Blackberry 10 devices shipped so far. Soccer Ticker will also be pre-installed on two handset brands, and this is predicted to help the app activation go from 10,000 to 15,000 every month.
Its users also enjoy using the app too. Out of everyone who downloaded Soccer Ticker, 80 percent keeps on using it. In average, each user spends five to seven minutes when using the app to check football updates whereas during prime time – football matches – the average time of people using the app spikes to around 45 to 60 minutes.
Concerning monetization, Soccer Ticker will become a platform for football brands marketing programs like contests. There will also be premium features like advanced statistics of each player and behind-the-scene footages in soccer world.
Tandif offers human services to moderate your content. Whether it be forum, Facebook group, or Twitter. There are other more automated products on offer too, like sentiment analysis and automated content filtering.
The team will offer its services in four languages: Indonesia, English, Arabic, and Portugese. And yes, Tandif has hired people in Brazil and Portugal to cater the market there as well. There aren’t a lot of Indonesian startups that decide to jump straight to other markets early on. The service is yet to be launched.
Here are the rest of the startups that pitched yesterday:
- Bintang-ku lets users shorten its phone numbers using the ‘*’ symbol. For example, the shortened phone number is now *8989. And this is available for individual users as well as businesses. The big problem is, this doesn’t work on cross-carriers. So Telkomsel users can’t contact Indosat users with the shortened numbers. Bintang-ku is developed by PT. Kuantum Bisnis Solusi.
- DealPOS offers users a more integrated point of sales machine. The startup pitched at our Startup Arena in Singapore earlier this month.
- VoutNow is a social platform where users can ask and people to vote about anything and with pictures for better comparison.
- BagiIlmu.org (means “share knowledge”) is a social network and e-learning startup. The team has collaborated with a few lecturers in Bandung to help build the content. This is a business though, and it charges premium users like schools who would like to use it. Because of that, personally I don’t think BagiIlmu should use the “.org” domain because the domain is better suited to non-profit businesses. Perhaps like KhanAcademy.org.
- Social recommendation site Rockto is the company behind men fashion store Maskool.in. The parent company itself offers brand activation services to businesses through social media. Rockto now has 25,000 members.
- Akubu is actually part of Hompimplay, which caters to B2B e-commerce business model. During the event, Akubu pitched its mobile platform services for businesses to use. The team offers templates for profile app, online store, and celebrity store.
- KulinerPlus Android mobile app which has augmented reality features inside it.
(Updated: We added KulinerPlus inside the article.)