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Indonesian Movie 3Sum Uses Augmented Reality for Promo Stunt

3sum movie

Augmented reality developer AR&Co recently created an augmented reality Android app solely to help promote an Indonesian movie called 3Sum. The app is touted as the first use of augmented reality (AR) technology to promote an Indonesian movie.

Though the name might conjure up certain images for several people 1, the movie doesn’t revolve around a sexual theme. 3Sum is an here and try using it by first pointing your phone’s camera toward specific markers which are located on the afore-mentioned promotional items.

3sum AR 1

3sum AR 2

3SUM AR 3

3SUM AR 4


  1. 3Sum is widely pronounced “threesome.”  ↩



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