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Check Out the Numbers on China’s Top 10 Social Media Sites (Infographic)

With an estimated 597 million people active on social media in China, the country’s top 10 sites actually have a staggering 3.2 billion individual accounts. Armed with the newest user numbers for these Chinese sites, the team at Go Globe has made a good-looking infographic showing how they all stand at present.

Along with those numbers, the data also shows that the largest section of China’s social media users – a full 30 percent – are aged 26 to 30. The perfect target for advertisers. As a whole, 91 percent of Chinese netizens have social accounts, which is way above the 67 percent in the US.

So what are those top 10 sites about? I’d categorize some of them like this:

  • Twitter-like - In second and third place are the Twitter clones, Tencent Weibo and Sina Weibo. The latter one gets most of the media attention, both in China and around the world.
  • Facebook-y - Four of the sites are a lot like Facebook. Tencent’s QZone, Tencent’s Pengyou, Renren, and Kaixin are all focused around a mix of social profiles, albums, buddies, and social gaming. Interestingly, they don’t get so much hype these days, and feel rather like the past generation of sites on China’s web.
  • Whatsapp-ish - The much talked about WeChat is like Whatsapp, and is one of a number of Asia-made messaging apps – like Line and KakaoTalk – that are battling to get onto the smartphones of young Chinese and Southeast Asian web users.

Here’s the full infographic:

Social Media in China, March 2013

(Source: Go Globe)

For more fun graphics like this one, check out previous entries in our infographic series.


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